Social Media Management for Dental Practices
Grow Your Online Presence. Attract New Patients. Stay Top of Mind.
Your Next Patients Are Already Scrolling — Are You Showing Up?
In today’s world, your social media presence matters just as much as your signage, your website, or your reviews. Before booking an appointment, many patients head straight to Instagram or Facebook to get a feel for your practice. If your profiles are inactive, outdated, or inconsistent, you’re already falling behind.
That’s where DDS Friends comes in.
We manage your social media with a professional, branded strategy that builds trust, educates your audience, and attracts the right kind of patients to your practice.
Why Social Media Matters for Dental Practices
Your patients are on social media every day. If you’re not showing up consistently with the right content, you’re missing chances to connect, build credibility, and earn referrals.
- New patients look you up online first: If your content is fresh and engaging, they’ll trust you before you even speak.
- Social proof builds trust: Testimonials, photos, and videos tell stories that reviews alone can’t.
- It keeps your practice visible and relevant: Even loyal patients need reminders and nudges to return.
- It supports all your other marketing efforts: From referral campaigns to special offers, your social media makes your message go further.
What DDS Friends Offers in Social Media Management
We make sure your social media is active, attractive, and aligned with your goals.
Our social media management includes:
- Strategy and content planning: Monthly calendars tailored to your services, voice, and audience.
- Custom post creation: Professionally designed graphics, videos, and captions that reflect your brand.
- Platform management: Posting across Facebook, Instagram, LinkedIn, and more.
- Engagement support: Monitoring comments, messages, and tagging.
- Performance reporting: Know what’s working and where we’re growing.
No more guessing. No more scrambling for something to post. Just consistent content that works.
Types of Content We Create
Our content is designed to educate, connect, and convert. Here’s what we include in your social strategy:
- Patient education: Brushing tips, oral health reminders, dental FAQs.
- Practice culture: Behind-the-scenes team moments, birthdays, celebrations, community events.
- Before-and-afters: Smile transformations that build instant credibility.
- Service highlights: Focused posts on cosmetic services, Invisalign, implants, and more.
- Seasonal and holiday posts: Keep your page timely and engaging.
- Patient testimonials: Turn great reviews into powerful social proof.
- Short-form videos and Reels: Boost reach with high-engagement formats.
We don’t do cookie-cutter posts. Everything we create is tailored to your brand and audience.
Benefits of Professional Social Media Management
Social media should make your practice stronger, not more stressful. Partnering with DDS Friends gives you:
✔ A consistent, high-quality online presence that patients can trust
✔ Less workload for your staff, who already have enough on their plates
✔ More patient engagement from posts that educate and connect
✔ Increased referrals as current patients share your content
✔ Improved visibility in your local area and across platforms
✔ A strong digital brand that mirrors the care you provide in person
We do the posting so you can stay focused on your patients.
Why Practices Trust DDS Friends
We’re not just social media experts — we’re dental industry insiders. That means we create content that’s not only creative, but compliant, accurate, and aligned with your services.
Here’s what sets us apart:
- Dental-specific experience: We know the terminology, treatment types, and patient expectations.
- HIPAA-compliant content handling: We protect patient data and use only authorized visuals.
- Practice-aligned voice: We match your tone, whether that’s fun and casual or polished and professional.
- Done-for-you simplicity: We create, schedule, post, and engage — so you don’t have to.
We’re here to make your practice look as good online as it does in person.
Our Social Media Process
We keep things easy, clear, and collaborative. Here’s how it works:
Step 1: Discovery and Brand Alignment
We learn your brand, services, values, and audience. You tell us what you love (and what you don’t).
Step 2: Monthly Content Calendar
We build a custom content plan, including post topics, visuals, and goals for each platform.
Step 3: Content Creation
Our team designs images, writes captions, edits videos, and prepares everything for review.
Step 4: Scheduling and Publishing
Posts go live on your channels at optimal times for engagement and reach.
Step 5: Reporting and Optimization
We track what’s working, adjust what’s not, and update strategy based on performance.
You get a full-service team working behind the scenes, no micromanaging required.
The Impact of Great Social Media on Your Practice
Here’s what happens when your social media works:
- More appointment requests: People see your services, like your style, and feel ready to book.
- Better patient retention: Regular engagement keeps you top of mind.
- Increased trust: You look credible, current, and community-focused.
- Greater reach: Your followers share, comment, and expand your audience.
- Improved SEO and brand recognition: Active profiles support your Google presence.
Social media isn’t just about looking good. It’s about growing smart.
Who We Serve
Our social media services are designed for:
- Solo practices that want to stay active online without doing it themselves
- Group practices needing consistency across multiple locations
- Pediatric, cosmetic, and specialty offices with high-visual treatment results
- Startups that need a professional brand presence right out of the gate
Whether you’re building or scaling, we’ve got a plan for you.
Frequently Asked Questions.
Yes. We handle publishing for you, using secure access to your business profiles.
Absolutely. We send monthly calendars and drafts in advance. You can approve or suggest changes before anything gets posted.
Our standard plans include 3–5 posts per week, but we can adjust based on your goals and budget.
Yes! We create Reels and short-form videos using your clips, or we guide your team on what to film for us to edit and brand.
We monitor and flag key messages, but we don’t respond to direct medical questions. You can choose the level of engagement you want from us.
Yes. We follow strict guidelines and only post patient-related content with written consent.
